Sustainability, future orientation and water conservation

Time orientation, as a psychological determinant of sustainable behavior, is addressed in this paper. One hundred and seventy-seven individuals in two Mexican cities responded to a questionnaire investigating future orientation (i.e. the tendency of some people to establish and achieve goals and to plan strategies for meeting long-term obligations) and sustainable behavior, indicated by the self-report of water conservation practices. The relationship between these two factors was estimated within a structural equation model (SEM), which revealed that future orientation significantly and positively affects sustainable behavior. Between-group contrasts have not revealed significant differences in future orientation and water conservation given by economic income, gender and educational level. However, younger individuals (< 18-year-old) were significantly less future-oriented than older people, while persons living in a city experiencing water scarcity tended to engage more frequently in water conservation practices. (c) 2006 Elsevier Masson SAS. All rights reserved.