Journal
HUMAN RESOURCE DEVELOPMENT INTERNATIONAL
Volume 10, Issue 4, Pages 383-399Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13678860701718760
Keywords
SWOT analysis; strategic HRD; SWOT research
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This article explores the often-used strategy tool known as the SWOT analysis. The history of this tool is explained as well as common uses. The results of a literature review indicate a clear lack of empirical research on the topic and what little research has appeared is reviewed for the purposes of understanding how to further support and develop this tool. An integrative process for conducting SWOT analyses is provided with recommendations for optimizing SWOT in HRD contexts. Common misuses and pitfalls are also discussed along with suggested research for adding robustness to this classic strategic tool.
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