Journal
CYBERPSYCHOLOGY & BEHAVIOR
Volume 10, Issue 1, Pages 24-31Publisher
MARY ANN LIEBERT, INC
DOI: 10.1089/cpb.2006.9996
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The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., Cyworld mini-homepage). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.
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