Journal
JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume 13, Issue 2, Pages 90-96Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jairtraman.2006.10.003
Keywords
consumer behaviour; perceived risk; commercial air travel
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This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers' risk assessment. The results indicate that financial risk and temporal risk are the most important in the context of commercial air travel. All perceived risk dimensions differ according gender, age, cultural background, income, previous experience, and reason for travelling. (C) 2006 Elsevier Ltd. All rights reserved.
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