Journal
PUBLIC RELATIONS REVIEW
Volume 33, Issue 1, Pages 92-95Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.pubrev.2006.11.018
Keywords
power; blogs; weblogs; public relations practitioners; Web; Internet
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While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others. (C) 2007 Elsevier Inc. All rights reserved.
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