4.6 Article

Modeling agility of supply

Journal

INDUSTRIAL MARKETING MANAGEMENT
Volume 36, Issue 4, Pages 443-457

Publisher

ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2005.12.004

Keywords

supply chain; agility; interpretive structural modeling

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Agility is the fundamental characteristic of a supply chain needed for survival in turbulent and volatile markets, which are becoming norms as product life cycles shorten and environmental forces create additional uncertainty resulting in higher risk in the supply chain management. Agility further helps in providing the right product, at the right time to the consumer, which is the main objective of any supply chain. In the present paper, using interpretive structural modeling, interrelationships of the variables, influencing supply chain agility, have been derived. These variables have been categorized according to their driving power and dependence. This methodology provides a means by which order can be imposed on the complexity of such variables. The insight from model would help supply chain managers in strategic planning for improving supply chain agility. (c) 2006 Elsevier Inc. All rights reserved.

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