3.8 Article

Unconscious, stimulus-dependent priming and conscious, percept-dependent priming with chromatic stimuli

Journal

PERCEPTION & PSYCHOPHYSICS
Volume 69, Issue 4, Pages 550-557

Publisher

PSYCHONOMIC SOC INC
DOI: 10.3758/BF03193912

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Funding

  1. NIMH NIH HHS [R01-MH49892] Funding Source: Medline

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Using metacontrast masking to suppress the conscious registration of a prime stimulus, Breitmeyer, Ro, and Singlial (2004) showed that color priming produced by a masked prime disk occurs at unconscious stimulus-dependent rather than at percept-dependent levels of visual processing. The current set of experiments compares this type of unconscious stimulus-dependent priming to conscious priming produced by a prime that, in two separate ways, is rendered visible and thus activates percept-dependent visual processes. The results indicate that while the masked prime again acts at a stimulus-dependent level of processing, the unmasked, visible primes additionally act at a later percept-dependent level of processing.

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