Journal
CORNELL HOTEL AND RESTAURANT ADMINISTRATION QUARTERLY
Volume 48, Issue 2, Pages 145-150Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0010880407299542
Keywords
social psychology; towel reuse; green hotel management; social norms
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Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to reuse their towels, research found that applying the norm of reciprocation and the descriptive norm for proenvironmental action improved guests' participation in one hotel's towel-reuse program. The implication is that such research can also be applied to other areas of hotel operation to benefit businesses, consumers, and the environment.
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