Journal
PERSPECTIVES ON PSYCHOLOGICAL SCIENCE
Volume 2, Issue 2, Pages 181-193Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1111/j.1745-6916.2007.00036.x
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Experimental paradigms designed to assess implicit'' representations are currently very popular in many areas of psychology. The present article addresses the validity of three widespread assumptions in research using these paradigms: that (a) implicit measures reflect unconscious or introspectively inaccessible representations; (b) the major difference between implicit measures and self-reports is that implicit measures are resistant or less susceptible to social desirability; and (c) implicit measures reflect highly stable, older representations that have their roots in long-term socialization experiences. Drawing on a review of the available evidence, we conclude that the validity of all three assumptions is equivocal and that theoretical interpretations should be adjusted accordingly. We discuss an alternative conceptualization that distinguishes between activation and validation processes.
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