Journal
TOURISM MANAGEMENT
Volume 28, Issue 3, Pages 830-834Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2006.05.013
Keywords
tourism; data envelopment analysis
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This study seeks to evaluate the comparative operating efficiency of 24 A-Group Travel Agencies which are operated internationally in Turkey, using a non-parametric methodology known as the data envelopment analysis (DEA). In order to evaluate operating efficiency, A-Group Travel Agencies were grouped into independently operating and operating under a chain brand. The study's results show that there is no operating efficiency difference between the travel agency groups. However, travel agencies and managers who scored low mean efficiency ratings were advised how to improve their rating. (c) 2006 Elsevier Ltd. All rights reserved.
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