Journal
ACADEMY OF MANAGEMENT REVIEW
Volume 32, Issue 3, Pages 864-888Publisher
ACAD MANAGEMENT
DOI: 10.5465/AMR.2007.25275679
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This article fleshes out a recently introduced and empirically grounded framework of organizational identity orientation, which refers to the nature of assumed relations between an organization and its stakeholders as perceived by members. I suggest that individualistic, relational, and collectivistic orientations engender distinct patterns of relations with external and internal stakeholders and provide unique potential to advance certain forms of social value. I pay particular attention to relationships with customers. nonprofits, and employees. This framework may advance stakeholder theory and research on interorganizational relationships, the employment relationship, and intraorganizational relationships.
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