4.2 Article

An empirical analysis of the strategic use of corporate social responsibility

Journal

JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY
Volume 16, Issue 3, Pages 773-792

Publisher

WILEY
DOI: 10.1111/j.1530-9134.2007.00157.x

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Recent theories of the strategic use of corporate social responsibility (CSR) emphasize the role of information asymmetry and how CSR is likely to be incorporated into a firm's product differentiation strategy. A key empirical implication of these theories is that firms selling experience or credence goods are more likely to be socially responsible than firms selling search goods. Using firm-level data, we report evidence that is consistent with this hypothesis.

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