Communicating during crisis: Use of blogs as a relationship management tool

Using a post-test only experimental design with control group, this study investigated the impact of blogs on relationship management during a crisis. Participants (N=109) were exposed to a personal blog (n=45), organizational blog (n=46), or control (n=18). Results indicate blogs impact the perception of the level of crisis an organization experiences. Additionally, relationships created through blogs impact the perception of crisis. Use and credibility were also investigated. (C) 2007 Elsevier Inc. All rights reserved.