Journal
TRENDS IN COGNITIVE SCIENCES
Volume 11, Issue 10, Pages 419-427Publisher
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tics.2007.09.002
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Combining the methods of neuroscience and economics generates powerful tools for studying the brain processes behind human social interaction. We argue that hedonic interpretations of theories of social preferences provide a useful framework that generates interesting predictions and helps interpret brain activations involved in altruistic, fair and trusting behaviors. These behaviors are consistently associated with activation in reward-related brain areas, such as the striatum, and with prefrontal activity implicated in cognitive control, the processing of emotions, and integration of benefits and costs, consistent with resolution of a conflict between self-interest and other-regarding motives.
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