Journal
ACADEMY OF MANAGEMENT REVIEW
Volume 32, Issue 4, Pages 1265-1281Publisher
ACAD MANAGEMENT
DOI: 10.5465/amr.2007.26586822
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We outline a research methodology developed around two basic elements: the active discovery and/or creation of mysteries and the subsequent solving of the mysteries. A key element is the reflexive opening up of established theory and vocabulary through a systematic search for deviations from what would be expected. given established wisdom, in empirical contexts. Data are seen as an inspiration for critical dialogues between theoretical frameworks and empirical work.
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