Journal
HEALTH EDUCATION & BEHAVIOR
Volume 34, Issue 5, Pages 777-792Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1090198106291963
Keywords
health communication; narrative communication; behavior change; health promotion
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Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.
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