Journal
TOURISM MANAGEMENT
Volume 28, Issue 6, Pages 1428-1433Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2006.12.003
Keywords
adventure; products; price; patterns; skill
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To test whether commercial tourism products in different adventure activity sectors have different functional characteristics, I took part in tours offered by 75 operators worldwide and analysed price per person per day, duration, prior skill requirements, remoteness, group size and client-to-guide ratios. There is an enormous range of variation. Some activities overlap but some are clearly distinguishable, on commercial as well as operational criteria. Products can be arranged on a scale from low volume, high difficulty, high price to high volume, low difficulty and low price. There are recognisable signatures for some subsectors, but not all. (C) 2007 Elsevier Ltd. All rights reserved.
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