Journal
JOURNAL OF HOSPITALITY & TOURISM RESEARCH
Volume 32, Issue 1, Pages 62-88Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1096348007309569
Keywords
Truth-in-Menu Law; information; customer expectations; perceived customer value; customer attitudes; restaurant menus; restaurant customers; confirmatory factor analysis; structural equation modeling
Categories
Ask authors/readers for more resources
Improper presentation of information on restaurant menus can lead to customer dissatisfaction, a loss of profitability, and could influence the ultimate failure of a restaurant operation. Although restaurateurs and customers do agree that information on restaurant menus is important, debate exists on what specific information should be provided. Currently, supporters argue for the provision of nutritional information, while critics question the ability of customers to interpret nutritional information on restaurant menus correctly. This present study, therefore, analyzes responses from 276 restaurant customers to examine information expectations of restaurant menus. A model called Customer Information Expectation of Restaurant Menus (CIERM) was developed using the guidelines set forth in the Truth-in-Menu Law and tested using a confirmatory factor analysis approach. The study found that CIERM is influenced by the factors nutrition information, product information, and food preparation. The study concludes with results, discussion, and recommendations based on the findings.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available