Journal
COGNITION
Volume 106, Issue 3, Pages 1178-1194Publisher
ELSEVIER
DOI: 10.1016/j.cognition.2007.05.010
Keywords
perceptual fluency; categorization; priming; categorical induction
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Fluency - the ease with which people process information - is a central piece of information we take into account when we make judgments about the world. Prior research has shown that fluency affects judgments in a wide variety of domains, including frequency, familiarity, and confidence. In this paper, we present evidence that fluency also plays a role in categorization judgments. In Experiment 1, participants judged a variety of different exemplars to be worse category members if they were less fluent (because they were presented in a smaller typeface). In Experiment 2, we found that fluency also affected judgments of feature typicality. In Experiment 3, we demonstrated that the effects of fluency can be reversed when a salient attribution for reduced fluency is available (i.e., the stimuli are hard to read because they were printed by a printer with low toner). In Experiment 4 we replicated these effects using a within-subject design, which ruled out the possibility that the effects were a statistical artifact caused by aggregation of data. We propose a possible mechanism for these effects: if an exemplar and its category are closely related, activation of one will cause priming of the other, leading to increased fluency. Over time, feelings of fluency come to be used as a valid cue that can become confused with more traditional sources of information about category membership. (C) 2007 Elsevier B.V. All rights reserved.
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