Journal
JOURNAL OF ENVIRONMENTAL PSYCHOLOGY
Volume 28, Issue 1, Pages 51-62Publisher
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.jenvp.2007.09.003
Keywords
anticipated emotions; past behaviour; pro-environmental behavioural intentions; public transportation use; recycling
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Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behavioural intention. The model of goal-directed behaviour (MGB) was applied to predict intentions to use public transportation instead of the private car for going to work (Study 1, N = 180), and to recycle household waste (Study 2, N = 154). Multiple regression and structural equation modeling were used to test the hypotheses in studies I and 2, respectively. As expected, results of the two studies indicate that negative anticipated emotions and past behaviour are significant predictors of desire to engage in pro-environmental action. Desire, in turn, positively predicts pro-environmental behavioural intentions. A direct link between past behaviour and intentions was also detected. Implications of the results for the promotion of pro-environmental behaviour are discussed. (C) 2007 Elsevier Ltd. All rights reserved.
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