Journal
TOURISM MANAGEMENT
Volume 29, Issue 2, Pages 263-277Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2007.03.012
Keywords
image; destination; motivations; values; positioning
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The purpose of this work is to enrich the body of knowledge on destination image by examining in depth the multi-dimensional nature of this concept, as well as analysing the relationship between psychological factors and perceived image of a tourist destination. The research was conducted with 807 tourists visiting a holiday destination. As hypothesized, results found that destination image is a multidimensional concept formed by cognitive and affective evaluations of a place. In addition, results provide support for the influence of psychological factors, i.e. motivations and cultural values, on image that individuals have of a tourist destination before visiting it. Finally, several managerial implications concerning the promotion and positioning of tourist destinations are outlined in this study. (C) 2007 Elsevier Ltd. All rights reserved.
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