Journal
JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
Volume 44, Issue 3, Pages 614-623Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.jesp.2007.02.001
Keywords
nonconscious goal-pursuit; automaticity; impression formation; person perception; spontaneous trait inference
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Funding
- NIMH NIH HHS [R01 MH060767-08] Funding Source: Medline
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In this article, we analyzed the information processing that underlies nonconscious impression formation. In the first experiment, the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group. In Experiment 2, participants who were nonconsciously primed with an impression formation goal were more likely than those in a control condition to form associations in memory between behaviors and implied traits. In Experiment 3, nonconsciously primed participants were more sensitive than those in a control condition to whether inconsistent trait information was relevant or irrelevant to the actor's disposition. Moreover, in Experiments 2 and 3, those with a nonconscious goal showed just as much evidence of impression formation as those who were consciously and intentionally trying to form an impression. Implications for nonconscious goal-pursuit and impression formation are discussed. (C) 2007 Elsevier Inc. All rights reserved.
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