Network news and racial beliefs: Exploring the connection between national television news exposure and stereotypical perceptions of African Americans

A random survey of nonstudent adult residents was undertaken to determine whether exposure to network news has a demonstrable effect on racial attitudes and perceptions of African Americans. After controlling for a number of factors, results revealed that exposure to network news depressed estimates of African American income. In addition, network news exposure increased the endorsement of African American stereotypes, particularly the view that African Americans were poor and intimidating, and was positively associated with higher racism scores. The theoretical and practical implications of these findings are discussed.