Journal
ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE
Volume 618, Issue -, Pages 46-54Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0002716208316650
Keywords
al Qaeda; ideology; Iraq; communications; United States; strategy
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Since the invasion of Iraq, al Qaeda has used franchises to expand its global reach. Al Qaeda offered these franchises very little, except its name, reputation, and ideology. Because of al Qaeda's minimal investment, destroying the franchise groups will accomplish very little against the mother organization. Instead, the United States should use al Qaeda's franchises as a vehicle to attack al Qaeda's name, reputation, and ideas. Al Qaeda's franchises are more prone to strategic mistakes than their namesake; those errors should be used as the cornerstone of a narrative to highlight al Qaeda's ideological failings. Al Qaeda in Iraq has been particularly, mistake-prone. Three mistakes in particular offer opportunities to undermine al Qaeda's ideology:attacks against Muslim civilians, the declaration of the Islamic State of Iraq, and infighting ith other Iraqi insurgent groups.
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