Journal
JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume 14, Issue 4, Pages 188-196Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jairtraman.2008.04.003
Keywords
corporate social responsibility; analytic network process; zero-one goal programming; activity-based costing
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Corporate social responsibility (CSR) has taken an increasingly important role in business. Here we develop a technique for operationalizing CSR programs for air transportation within the context of limited physical resources. A hybrid model for selection and costs assessment is proposed to address inter-relationships among CSR criteria using trial and evaluation laboratory methods, analytical network processes and zero-one goal programming. The activity-based costing approach is applied to estimate costs of the chosen programs and an example looking at China Airlines is presented. (c) 2008 Elsevier Ltd. All rights reserved.
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