Journal
STRATEGIC MANAGEMENT JOURNAL
Volume 29, Issue 13, Pages 1465-1474Publisher
WILEY
DOI: 10.1002/smj.722
Keywords
case studies; case study research; validity; reliability
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This article investigates the methodological sophistication of case studies as a tool for generating and testing theory analyzing case studies-published during the period 1995-2000 in 10 influential management journals. We find that case studies emphasized external validity at the expense of the two more fundamental quality measures, internal and construct validity. Comparing case studies published in the three highest-ranking journals with the other seven, we reveal strategies that may be useful for authors wishing to conduct methodologically rigorous case study research. Copyright (C) 2008 John Wiley & Sons, Ltd.
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