Journal
MANAGEMENT INTERNATIONAL REVIEW
Volume 48, Issue 6, Pages 645-665Publisher
GABLER VERLAG
DOI: 10.1007/s11575-008-0101-1
Keywords
Resource-based View; Survival; Local Ethnic Density; Local Depth; Geographic Breadth; Emerging Market Firm; Banking
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This study of Latin American banks located in the United States employs a resource-based framework to explain how subunits of emerging market firms can overcome the challenges of operating in a developed market. Our results show that an EMF subunit can draw upon ethnic identity as a valuable and costly-to-imitate resource to achieve competitive parity in the developed market. Ethnic resources can be generated not only from ethnically similar customers but also from ethnically similar competitors in the local market. In addition, the parent firm' level local and non-local resources can help to achieve competitive parity for the EMF subunits in that country, which in turn positively influences survival. However, over expansion can lead to spreading local and non-local resources too thin, thus adversely affecting survival.
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