Journal
INTERNATIONAL JOURNAL OF PROJECT MANAGEMENT
Volume 27, Issue 2, Pages 166-174Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijproman.2008.09.004
Keywords
Organizational learning; New product projects portfolio; Innovation management; Automotive industry; Comparative analysis
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Projectification and platform approaches have been two main transformation trends implemented by industrial firms during the 1990s. For those firms, innovation management no longer deals with introducing radically and totally new products, but rather with applying innovative features within a regular stream of products and platforms. This paper proposes an analytical framework that can address the resulting interplay between innovative features and new products. This framework relies on the concept of innovation life-cycle management (ILCM). The paper presents the early results from the comparison of five case studies from three OEMs. (C) 2008 Elsevier Ltd and IPMA. All rights reserved.
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