Journal
SCIENCE COMMUNICATION
Volume 30, Issue 3, Pages 380-414Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1075547008328798
Keywords
global warming; climate change; knowledge; risk information
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Derived from the risk information seeking and processing model (RISP), this study sought to isolate predictors of the public's knowledge of global warming. Using a national sample (N = 805), multiple regression yielded a number of significant relationships among 13 moderators. Notably, the number of media sources used for information about global warming, information seeking effort, and general education were relatively strong predictors of knowledge. Counter to expectations, informational subjective norms were inversely related to knowledge.
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