Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses

This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics' responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an agenda for future research. (C) 2009 Direct Marketing Educational Foundation, Inc. Published by Elsevier B.V. All rights reserved.