Journal
SOCIAL SCIENCE QUARTERLY
Volume 90, Issue 2, Pages 407-427Publisher
WILEY
DOI: 10.1111/j.1540-6237.2009.00624.x
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Studies of attitudes and values can make important contributions to emerging multi-level, interdisciplinary approaches to environmental problems. We test a multi-level model using data from a 19-state study on public thoughts toward wildlife in the western United States. Data were collected via mail survey administered to residents in each state. Data support (1) a micro model that proposes values are oriented by two contrasting ideologies-domination versus mutualism-and that these different value orientations lead to different attitudes and behaviors toward wildlife; and (2) a macro model that links forces of modernization (income, education, urbanization) to a population-level shift from domination to mutualism value orientations. Such a shift would stimulate behavioral, ecological, and institutional effects that are critical in shaping society-environment interactions. Findings suggest that examining human thought processes in relation to broader social and environmental factors holds great promise in extending the application of the social sciences.
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