Journal
COMMUNICATION RESEARCH
Volume 36, Issue 4, Pages 538-560Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0093650209333034
Keywords
gender identity; social cognition; social identity; gendered communication; expertise; computer-mediated communication; message production; stereotypes; prototypes
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Based on self-categorization theory's explanation for gender-based language use, male and female participants sent e-mail on a masculine, feminine, or gender-neutral topic to an ostensible male or female recipient (i.e., intergroup or intragroup dyads). As predicted, the topic affected if and how men and women used tentative language differently: For masculine topics, traditional gender differences emerged (i.e., women were more tentative than men) in intergroup, but not intragroup, contexts; for feminine topics, differences were counterstereotypical (i.e., men were more tentative than women) in intergroup contexts only; and for a gender-neutral topic, no differences resulted in either intra- or intergroup contexts. Moreover, gender salience partially mediated these effects in intergroup interactions only: Topic affected tentative language through gender salience in the mixed-sex condition (i.e., a conditional indirect effect).
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