Labels of origin for food, the new economy and opportunities for rural development in the US

This paper draws upon the events surrounding two small United States Department of Agriculture-funded projects in order to explore some preliminary ideas about the influence of corporations in US policy-making through federal advisory committees created by the 1972 Federal Advisory Committee Act. Following a synopsis of the political controversy created by the efforts of these projects to generate more discussion of geographical indications in the US, this paper outlines a path for further analysis of the relationships between members of advisory committees to the US Trade Representative and a newly established non-profit, the Consortium for Common Food Names. After a brief discussion of two worlds of geographic indications defined on the one hand by key principles of terroir and on the other hand those embodied in US Patent & Trademark Policy, the paper concludes with short discussions of two approaches for bringing geographic indications into federal and state policy discussions.