Nanotechnologies, food, and agriculture: next big thing or flash in the pan?

The advent of the new nanotechnologies has been heralded by government, media, and many in the scientific community as the next big thing. Within the agricultural sector research is underway on a wide variety of products ranging from distributed intelligence in orchards, to radio frequency identification devices, to animal diagnostics, to nanofiltered food products. But the nano-revolution (if indeed there is a revolution at all) appears to be taking a turn quite different from the biotechnology revolution of two decades ago. Grappling with these issues will require abandoning both the exuberance of diffusion theory and ex post facto criticism of new technologies as well in favor of a more nuanced and proactive view that cross the fault line between the social and natural sciences.