Journal
AGRIBUSINESS
Volume 28, Issue 1, Pages 54-66Publisher
WILEY-BLACKWELL
DOI: 10.1002/agr.20287
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Funding
- Genome Canada
- Genome Alberta
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We investigate the impact of trust on stated purchases for a food with health-related attributes (omega-3 content) that may be associated with fortification or genetically modified (GM) ingredients based on data from a Canada-wide survey. Assessing the predictive power of various trust measures on consumers' food choices using latent class models indicates that respondents who are generally trusting and also trust the food system are less averse to GM food. The finding that generalized trust (measured by trust in strangers and past trusting behavior) also affects consumers' choices of GM food, suggests that some concerns about GM-derived food are related to an individual's worldview and may be beyond the control of the food system. [EconLit citations: D 120, L 660]. (C) 2011 Wiley Periodicals, Inc.
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