Journal
BODY IMAGE
Volume 6, Issue 4, Pages 270-276Publisher
ELSEVIER
DOI: 10.1016/j.bodyim.2009.07.007
Keywords
TV commercials; Less thin models; Thin models; Mood; Body focused anxiety; Food intake
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This study experimentally tested the effects of exposure to television commercials using less thin models on mood, body focused anxiety and food intake, as compared to the effects of commercials using thin models. In a naturalistic setting, 110 young women were exposed to a neutral movie, interrupted by two commercial breaks. The commercial breaks contained real commercials using either less thin (n = 32) or thin models (n = 39), or neutral commercials (n = 39). During watching television, participants could freely eat snack food. Further, their mood and body focused anxiety was assessed. ANOVAs revealed no effects on body focused anxiety, but women reported a more negative mood and ate less after exposure to commercials using less thin models than after exposure to commercials using thin models. These results imply that using less thin models in commercials explicitly referring to the thin ideal does not make women feel better. (C) 2009 Elsevier Ltd. All rights reserved.
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