Journal
JOURNAL OF BUSINESS RESEARCH
Volume 62, Issue 10, Pages 980-986Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2008.10.015
Keywords
Value; Satisfaction; Loyalty; Image; Mobile communications; China
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This study proposes and tests an integrative model to examine the relations among service quality, value, image, satisfaction, and loyalty in China. Analysis of survey data from 118 customers of a Chinese mobile communications company reveals that service quality directly influences both perceived value and image perceptions, that value and image influence satisfaction, that corporate image influences value, and that both customer satisfaction and value are significant determinants of loyalty. Thus, value has both a direct and indirect (through satisfaction) impact on customer loyalty. Other variables mediate the impact of both service quality and corporate image on customer loyalty. (C) 2008 Elsevier Inc. All rights reserved.
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