Journal
JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
Volume 45, Issue 6, Pages 1273-1276Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.jesp.2009.06.003
Keywords
Color; Performance; Semantic; Red effect; Avoidance
Categories
Ask authors/readers for more resources
Recent research has shown that a two second glimpse of color can have an important influence on affect, cognition, and behavior. The present research examined whether perceiving color is necessary to produce an effect on psychological functioning or whether the mere act of processing a color word might be sufficient. Specifically, four experiments tested the hypothesis that processing the word red undermines intellectual performance, much like actually perceiving the color red. Supportive data were obtained with three different types of subtle manipulation, with three different types of control words, and on two different types of IQ test performance. Worry, but not mood or general arousal, was shown to mediate the semantic red effect, which appears to take place outside of individuals' awareness. The theoretical and practical implications of the results are discussed. Published by Elsevier Inc.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available