Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 11, Issue 6, Pages 521-535Publisher
WILEY
DOI: 10.1002/jtr.726
Keywords
Vietnam; Chinese tourists; perceptions; satisfaction; destination loyalty
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This paper examines the extent to which Vietnam satisfies the various destination attributes sought by Chinese tourists. The research investigates a number of variables, including socio-demographics and travel characteristics, and compares the importance that travellers attach to various destination attributes with their associated satisfaction with Vietnam's various tourism products. By investigating the relationship between importance and satisfaction from the perspective of Chinese tourists, the paper makes a contribution to the literature. The findings should provide Vietnamese service providers with insights into the perceptions and satisfaction levels of Chinese tourists. Copyright (C) 2009 John Wiley & Sons, Ltd.
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