Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 28, Issue 4, Pages 635-637Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2009.02.007
Keywords
CSR; Positivity effect; Negativity effect; Customer satisfaction; Mediating effect
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This study, by performing a path regression analysis, examines a mediating effect of customer satisfaction between corporate social responsibility (CSR) activities and firm value for US hotels and restaurants. Further, the study differentiates positive and negative CSR activities in the analysis. Findings suggest that the customer satisfaction does not play a role of a mediator between the two factors for both hotels and restaurants. (C) 2009 Elsevier Ltd. All rights reserved.
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