Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants

This study, by performing a path regression analysis, examines a mediating effect of customer satisfaction between corporate social responsibility (CSR) activities and firm value for US hotels and restaurants. Further, the study differentiates positive and negative CSR activities in the analysis. Findings suggest that the customer satisfaction does not play a role of a mediator between the two factors for both hotels and restaurants. (C) 2009 Elsevier Ltd. All rights reserved.