Journal
JOURNAL OF RETAILING
Volume 86, Issue 1, Pages 94-105Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jretai.2010.01.004
Keywords
Retail shelf space; Meta heuristic; Nonlinear profit function
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This research presents a retail shelf-space decision model that incorporates a nonlinear profit function, vertical and horizontal location effects, and product cross-elasticity. We propose a linear programming formulation of the nonlinear profit function that can solve the shelf-space problem optimally. We describe potential advances in heuristic and meta-heuristic algorithms and compare the approaches through simulations and a field experiment. We discuss the impact of the number of item facings, vertical location, and horizontal location (e.g., we find the vertical location effect is approximately double the size of the horizontal location effect on profit performance). (C) 2010 Published by Elsevier Inc on behalf of New York University.
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