Fostering strategic learning capability to enhance creativity in small service businesses

Potentially, owner manager creativity is a major source of competitive advantage within small businesses. However, whilst smallness of operation bestows possible benefits and advantages which can facilitate or assist owner manager creative thinking and development activities, it also brings with it potential unique problem-types which can severely impact growth and squeeze out owner manager propensity to be creative and innovate. Within this article, we utilise Personal Construct Theory to demonstrate the complexity of the small business strategic learning and management processes in dealing with such a problem context, and the nature and role of owner manager creativity within these processes. Case study insight is used to demonstrate the ways in which creative owner managers are able to set themselves free from currently constraining existing personal worldviews and unfold and converge new ideas and produce alternative personal constructions of innovative development opportunities.