4.1 Article

The Influences of Design Esthetic, Site Relevancy and Task Relevancy on Attention to Banner Advertising

Related references

Note: Only part of the references are listed.
Article Computer Science, Cybernetics

The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study

Marc Resnick et al.

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION (2014)

Article Computer Science, Cybernetics

Alternatives to Eye Tracking for Predicting Stimulus-Driven Attentional Selection Within Interfaces

Christopher M. Masciocchi et al.

HUMAN-COMPUTER INTERACTION (2013)

Article Computer Science, Cybernetics

Information scent determines attention allocation and link selection among multiple information patches on a webpage

Marilyn Hughes Blackmon

BEHAVIOUR & INFORMATION TECHNOLOGY (2012)

Article Business

Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers

Ralph Breuer et al.

JOURNAL OF INTERACTIVE MARKETING (2012)

Article Psychology

New objects do not capture attention without a sensory transient

Andrew Hollingworth et al.

ATTENTION PERCEPTION & PSYCHOPHYSICS (2010)

Review Computer Science, Cybernetics

A Review of Online Advertising Effects on the User Experience

Giorgio Brajnik et al.

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION (2010)

Article Business

An examination of different explanations for the mere exposure effect

Xiang Fang et al.

JOURNAL OF CONSUMER RESEARCH (2007)

Article Psychology, Experimental

Emotional pictures predominate in binocular rivalry

Georg W. Alpers et al.

COGNITION & EMOTION (2006)

Article Business

Modeling the clickstream: Implications for Web-based advertising efforts

P Chatterjee et al.

MARKETING SCIENCE (2003)

Article Psychology, Multidisciplinary

Selective attention determines emotional responses to novel visual stimuli

JE Raymond et al.

PSYCHOLOGICAL SCIENCE (2003)