Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 12, Issue 4, Pages 390-404Publisher
WILEY
DOI: 10.1002/jtr.770
Keywords
cruise experience; motivation; satisfaction; activities; intention to return
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This study aims to provide a better understanding on cruise travel experience by studying cruise ship passengers motivation, satisfaction and likelihood of return to the port of Heraklion (Crete, Greece). From the findings, it is evident that 'exploration' and 'escape' were among the main motivations of visitors, and 'product and services' as well as 'tour pace' were significant dimensions in shaping overall satisfaction levels. Nevertheless, onshore activities were restricted to sightseeing and shopping, because of the limited available time. Based on these findings, relevant proposals are made in order to provide positive port experiences. Copyright (C) 2010 John Wiley & Sons, Ltd.
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