Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 17, Issue 4, Pages 241-250Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2010.02.001
Keywords
Value co-creation; Service-dominant logic; Retailers; Consumers; Furniture market
Categories
Funding
- Generalitat Valenciana, Direccion General de Investigacion y Transferencia Tecnologica, Conselleria d'Empresa, Universitat i Ciencia [GV06/374]
Ask authors/readers for more resources
This paper aims to examine the applicability of a value co-creation framework that integrates the process view (customer, supplier and encounter value-creating processes), the actors' view (the value facilitator and the value co-creator) and the role of customer knowledge in furniture retail stores using service-dominant (S-D) logic. We conducted multiple case studies to analyse retailers' points of view and in-depth interviews to explore customers' perspectives. Our research findings suggest that the proposed model can be effectively used to analyse value co-creation management in furniture firms, allowing researchers to identify the actions of retailers and customers and evaluate their matching. Even more importantly, this framework helps to foster value co-creation to increase the benefits for each participant during each stage of the relationship. (C) 2010 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available