Journal
CAMBRIDGE JOURNAL OF ECONOMICS
Volume 34, Issue 4, Pages 633-648Publisher
OXFORD UNIV PRESS
DOI: 10.1093/cje/bep045
Keywords
Consumer choice theory; Behaviourism; Psychology; Cardinal; Ordinal; Revealed preference; Slutsky; Robbins; Samuelson; B20; D10
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This paper examines elements of the complex place/role/influence of psychology in the history of consumer choice theory. The paper reviews, and then challenges, the standard narrative that psychology was 'in' consumer choice theory early in the neoclassical revolution, then strictly 'out' during the ordinal and revealed preference revolutions, now (possibly) back in with recent developments in experimental, behavioural and neuroeconomics. The paper uses the work of three particular economic theorists to challenge this standard narrative and then provides an alternative interpretation of the history of the relationship between psychology and consumer choice theory.
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