Racial differences in sentiments: Exploring variant cultures

The pervasiveness of Black-White differences in attitudes and beliefs suggest a variant Black culture is co-present with White culture. Using a data set from the 1970s. we assess whether a variant Black culture existed contemporaneously at that time. Results reveal distinct sentiment norms among Blacks and Whites about a range of concepts, comparable in magnitude to inter-nation variations. We discuss ways that Black culture manifested itself and consider methodological challenges in studying Black culture. (C) 2010 Elsevier Ltd. All rights reserved.