Moving the Eye of the Beholder: Motor Components in Vision Determine Aesthetic Preference

Perception entails not only sensory input (e.g., merely seeing), but also subsidiary motor processes (e.g., moving the eyes); such processes have been neglected in research on aesthetic preferences. To fill this gap, the present research manipulated the fluency of perceptual motor processes independently from sensory input and predicted that this increased fluency would result in increased aesthetic preference for stimulus movements that elicited the same motor movements as had been previously trained. Specifically, addressing the muscles that move the eyes, I trained participants to follow a stimulus movement without actually seeing it. Experiment 1 demonstrated that ocular-muscle training resulted in the predicted increase in preference for trained stimulus movements compared with untrained stimulus movements, although participants had not previously seen any of the movements. Experiments 2 and 3 showed that actual motor matching and not perceptual similarity drove this effect. Thus, beauty may be not only in the eye of the beholder, but also in the eyes' movements.