Journal
AMERICAN BEHAVIORAL SCIENTIST
Volume 54, Issue 1, Pages 43-56Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0002764210376310
Keywords
messenger credibility; message credibility; journalism; scale verification
Ask authors/readers for more resources
Although credibility is a complicated construct involving interrelationships among messenger, message, communication channels, and recipients, the most widely used credibility indexes seek to measure only one of those attributes at a time. This study used two widely used credibility scales to simultaneously measure message and messenger credibility. An analysis showed high correlations between the two scales and among their individual variables but still distinguished differences between messenger and message.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available