Journal
COMPUTERS IN HUMAN BEHAVIOR
Volume 26, Issue 5, Pages 987-995Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.chb.2010.02.012
Keywords
Online privacy; Optimistic bias; Risk judgments; Perceived vulnerability; Perceived controllability; Prior experience
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This study examined the ways in which Internet users construct their risk judgments about online privacy. The results, based on telephone survey data from a national probability sample in Singapore (n = 910), revealed that (a) individuals distinguish between two separate dimensions of risk judgment (personal level and societal level), (b) individuals display a strong optimistic bias about online privacy risks, judging themselves to be significantly less vulnerable than others to these risks, and (c) internal belief (perceived controllability) and individual difference (prior experience) significantly moderate optimistic bias by increasing or decreasing the gap between personal- and societal-level risk estimates. The implications of the findings for research and practice are discussed (C) 2010 Elsevier Ltd All rights reserved
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